It is not easy to “win over the internet”. Internet trends are always unpredictable. Nobody always knows what the next big thing will be. It could be an adorable puppy or a rhetorical ad for mobile data. While it is generally difficult for anybody to predict what is likely to explode on the internet, the most successful corporate films and ads contain certain aspects that can help corporations determine what they should include in their videos before production. This can be done by looking at previous examples of ads that won over the internet or using a creative Video production company London to produce ads.
In previous times, corporations have always used celebrities to produce viral videos. Celebrity power can be paired up with classy humor and simple concepts to sell a product or an idea to target audiences. Celebrity power can give an ad a common face for target consumers to give their responses. Besides, celebrities typically have many followers that can easily pull in the views. But just because an ad takes advantage of celebrity power does not mean that it will go viral. It is actually the concept that is a crucial factor in ensuring that an ad goes viral. For example, translating common experiences users have with their cell phones into a simple gag makes an ad enjoyable.
An ad can go viral just because it combined adorable cats and humor. Another can go viral by adding call to action in the video. Many experts actually suggest that adding call to action in drtv commercials or any other video ad offers an effective way for viewers to interact and engage with a brand. This also creates familiarity, which is an important tool that corporations should always work with during video production. Corporations should also know what millennials want when producing video ads. One factor that most millennials are obsessed with is nostalgia.
If a corporation is targeting millennials, the corporation will want to take full advantage of nostalgia if they want the video to be shared online or simply go viral. For example, rather than developing newads, corporations can re-master some of their oldest ads digitally and share them online. Such ads give off the picture that a company is brave and bold enough in releasing an ad from their past. The advantage in this case is that it can help a brand get respect from their viewers despite the mixed opinion on the product being advertised.
Generally, before making a viral ad, it is important that corporations should understand what works and what does not. A factor worth mentioning is that a video ad can have all the qualities necessary to make it go viral. However, there must be a lot of luck if this is to happen. Furthermore, a video ad can go viral depending on who produced it. In 2012, it was shown that 9 out of top 10 viral videos of that time were produced by professional Brand Response TV Commercials companies. Therefore, such factors must be highly considered when trying to create viral ads.